Erevo trains healthcare professionals online: more than 200 courses recognized by France’s DPC and FIF-PL continuing education programs, already taken by over 50,000 practitioners. Meleï Studio refreshed its brand, rebuilt its site on Webflow without losing its hard-won search rankings, and redesigned the entire journey, from finding a course to getting in touch.
qualified leads in three months, year over year.
in conversion rate, over the same period.
new visitors: almost twice as many as a year earlier.
clicks from Google in the very first months, with search rankings preserved through the migration.
The starting point: a marketing team doing excellent work, and a site that didn’t do it justice.
Erevo already offered more than 200 recognized courses, taken by tens of thousands of healthcare professionals. But the site was still a brochure: finding the right course, understanding how to fund it, and getting in touch weren’t designed as one journey.
The site ran on Prismic, and every change went through a developer. That made it hard to launch a landing page or test a campaign at marketing speed.
Erevo wanted to turn its site into a growth engine: reach a wider audience, convert more visitors, and increase the share of qualified leads in its sales pipeline.
The site was rebuilt from scratch on Webflow. It went from brochure to growth engine, and every workstream served conversion.
Every healthcare profession has its own way in, and every page leads to an action: find the right course, check funding, get in touch.
A palette updated with the Erevo team, patterns drawn from the logo, and a visual language that gives the brand a direction beyond the website. Designed in collaboration with Maxime Chastanet.
All content carried over and every old URL redirected one by one, to keep the traffic built up over the years.
More than 200 courses in a flexible CMS, and more than 15 filters to find the right one in a few clicks: by profession, format, or funding.
Rethought calls to action, a funding calculator, and downloadable resources that turn a visit into a lead.
Landing page templates connected to HubSpot, tracking through Google Tag Manager, and GDPR-compliant consent, all in place from launch.
A well-structured, modular CMS: the team publishes a course, creates a landing page, or tests a variant without waiting on a developer.
A reworked palette, patterns drawn from the logo, and art direction that extends beyond the site: pages, mobile, and campaigns in the same visual language.
More leads, better qualified, and a marketing team that tests and publishes at its own pace.
Every page leads to an action. In three months, the conversion rate grew 2.5x.
More than twice as many qualified leads in the sales pipeline as a year earlier.
Almost twice as many new visitors, and search rankings preserved through the migration.
More than 200 courses, their filters, and their landing pages: the team publishes and updates them in the CMS.
The marketing team measures, tests, and proves its impact: it has become a strategic growth driver for the company.
We brought in Studio Meleï for a complete redesign of our website, along with in-depth work across our entire conversion funnel. We’re really happy with the result. Beyond the quality of the design, all the thinking around UX and CRO was particularly well handled: every step of the journey was carefully thought through and fine-tuned down to the last detail.
qualified leads in three months, year over year.
Two other recent projects, a live-event ticketing platform and a retail software company, with results measured after launch.
on Google, up from 17th place on average before the redesign.
new pages and pieces of content, translated into 6 languages.
Thirty minutes to understand where you stand and tell you honestly whether we’re the right team. If we’re not, we’ll say so.
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