Shotgun is the ticketing and marketing platform for live music organizers, active in more than 30 countries with over 5 million active users. Meleï Studio redesigned Shotgun Pro, its B2B website: messaging refocused on its ideal customers, from clubs to tour promoters, five markets each served in its own language, and a site the marketing team updates and grows on its own.
on Google: an average position of 3.1, versus 17.2 before the redesign (Search Console).
each served in its own language, with its own URLs: France, the US, Europe, Portugal, Brazil.
one page per customer type: the five target segments, from clubs to tour promoters, plus artists.
indexed across the five versions of the site, including 76 blog posts.
The starting point: a Shotgun Pro site that promised to sell “better, faster, stronger” to everyone, while the brand had specific segments to win over and markets to open.
The old Shotgun Pro addressed three profiles (festivals, venues, and collectives) and walked through four product solutions: ticketing, marketing, access control, and cash flow. It never said who the platform was primarily for, or what it changed for a label or a tour promoter, two segments Shotgun wanted to win.
The B2B offer read like a feature list, but a ticketing manager or a collective founder wants a partner who helps them sell out shows and build a loyal audience. Markets were handled with a simple language redirect, and every change to the site went through a developer.
Shotgun wanted a site worthy of a platform active in more than thirty countries, aligned with its ideal customers and its SaaS positioning, and able to open a new market in its own language without rebuilding everything.
The site was rebuilt from scratch on Webflow. The message shifted from “sell better” to “sell out your dates and keep your fans,” and every workstream served that promise.
Five segments identified in the brief: three core ones (clubs, collectives, and festivals) and two to win (labels and tour promoters). Each one got its own solution page with its own promise: fill the room with the right crowd, build a brand that lasts, grow your artists’ reach beyond streaming.
A dark interface in the brand’s purple, the Host Grotesk typeface, and a series of visuals designed by Luana: platform screens, phones, dashboards, to show the product instead of describing it.
Colors, typefaces, spacing, and corner radii as Webflow variables, linked to components. A style change carries across the whole site; a new page is assembled from existing sections.
A readable, documented class structure (the Client-First convention), reusable sections, entrance animations. The site stays understandable to another developer, or to Shotgun’s own team.
Blog posts and their categories, organizer testimonials, solution pages: every piece of content lives in a custom collection, editable without touching the design.
With Webflow Localization, four translated versions on top of the source language: American and European English, French, and European and Brazilian Portuguese. URLs, language tags, and a sitemap for each, and content that can differ from one market to the next.
The site for organizers and the consumer ticketing app were competing for the same searches. Structured data, a clear product architecture, and redirected legacy URLs: Google now tells the two apart. Tracking was live from launch, with Google Tag Manager and HubSpot.
The new Shotgun Pro in context: dark interface, brand purple, the Host Grotesk typeface, dashboards, and mobile screens from the platform.
A site that speaks to every segment, five markets opened in their own language, and updates that no longer need a developer.
From clubs to tour promoters, every ideal customer has its own way in and its own promise. The SaaS positioning comes through from the hero onward.
Five versions of the site, each with its own URLs and content. Opening a market means adding a locale, not rebuilding a site.
Pages, articles, testimonials, and translations: the marketing team publishes them in Webflow itself.
A new segment becomes a page assembled from existing sections, not a whole project.
Shotgun Pro no longer loses search traffic to the consumer app: it now ranks in Google’s top 3 on average, up from 17th place before.
Meleï Studio helped us start from scratch on our B2B site. They helped us build a site that reflects our products, respects our creative choices, and is designed to grow, with several documented CMS collections. We’re delighted with how independently we can run it today, and of course with how it looks and how smoothly it runs!
on Google, up from 17th place on average before the redesign.
Two other recent projects, a retail software company and a training provider, with results measured after launch.
new pages and pieces of content, translated into 6 languages.
qualified leads in three months, year over year.
Thirty minutes to understand where you stand and tell you honestly whether we’re the right team. If we’re not, we’ll say so.
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